About Advance Flavour Solutions
Advance Flavour Solutions is a UK-based flavour house specialising in next-generation nicotine products. From our dedicated UK facility, we develop and manufacture flavour and ingredient systems for vape and nicotine pouch applications, supporting brands and manufacturers across international markets.
Our role is to help partners deliver consistent, compliant products at scale, combining flavour expertise with controlled manufacturing and long-term supply capability.
We understand flavour can make or break consumer loyalty.
Established expertise in next-generation nicotine
Advance Flavour Solutions was established in Manchester in 2017 with a clear focus on producing flavour systems and nicotine dilutions specifically for vaping. From the outset, the business was built around the technical and regulatory requirements of next-generation nicotine products.
In 2021, AFS became part of Wilson George Group (WGG), a strategic move that supported further expansion in capability, scale, and international reach. Today, AFS specialises in next-generation nicotine products including vape concentrates, ready-to-vape solutions, nicotine pouch concentrates, nicotine pouch powders and nicotine dilutions. Supplying a wide range of manufacturers operating across global markets.
In 2025, AFS further strengthened its capabilities by finalising a strategic deal with Turpaz to bring the UK vape manufacturing arm of their business, ICG, into the group. Expanding both its production capacity and end-to-end offering within the vaping category.
Our approach combines innovation with structure, supported by a future-focused R&D pipeline that delivers new product developments on a regular basis.
Expertise beyond flavour creation
At AFS, flavour development is part of a wider system. We consider how flavour and ingredient systems behave alongside nicotine, within defined pH and moisture ranges, and under real-world manufacturing and storage conditions.
This system-led approach allows us to support brands operating across different markets, helping reduce formulation risk and maintain consistent performance at commercial scale.
Flavour excellence, engineered for performance
At AFS, we focus on flavour excellence. This enables our partners to build product ranges that perform reliably throughout their lifecycle.
Our flavour development process prioritises:
Accuracy and clarity of profile.
Stability alongside nicotine.
Consistent performance between batches.
Compatibility with commercial manufacturing.
Quality and control at every stage
Batch-level quality control
Each production batch is monitored against defined specifications to ensure consistency, accuracy, and repeatable performance. Products are only released once they meet internal quality criteria.
Full batch and ingredient traceability
All raw materials and finished products are fully traceable through unique batch identification. This provides complete visibility and accountability across the supply chain.
Retained samples for quality assurance
Retained samples of raw materials and finished products are held to support ongoing quality assurance. This allows effective investigation and review should any issues arise.
Defined manufacturing and release procedures
Clear, documented manufacturing and release procedures are followed at every stage of production. This ensures consistent execution, controlled processes, and reliable outcomes at scale.
A global partner for modern nicotine products
We work with brands, manufacturers, and product developers across international markets, offering technical collaboration, flexible manufacturing, and scalable supply.
Whether supporting regional product launches or established global ranges, our approach is built around long-term partnership rather than one-off supply.
Our focus
Advance Flavour Solutions specialises in:
3000+ Profiles
Vape flavour concentrates and ready-to-vape solutions.
150+ Options
Nicotine pouch powders flavour and ingredient systems.
20+ Variations
Nicotine dilutions produced to specification.
Let’s build what’s next
If you are developing next-generation nicotine products and require a UK-based partner with international reach, we would be pleased to discuss how we can support your next project.