Industry Insights & Resources
With 73% of UK vape manufacturers working with AFS, we sit at the centre of the industry. This unique position gives us unparalleled visibility into market behaviour, formulation trends, regulatory developments and consumer preferences.
We don’t just manufacture — we inform, support and enable better decision-making across the nicotine supply chain.
Industry Insight Backed by Real Market Activity
Because we work with a significant proportion of the UK market, our insights are grounded in real-world data, not speculation.
This allows us to identify emerging trends early and help customers respond with confidence.
Industry Data, Insight & Research Support
AFS provides access to industry data, intelligence tools and specialist resources designed to support informed decision-making, reduce risk and accelerate innovation.
Together, these insights and resources help streamline research and development, support regulatory confidence and reduce time to market.
Our support includes:
Access to Nielsen & Market Intelligence Data
Trusted data sources to inform strategic and commercial decisions
Category & Segment Performance Insights
Visibility into trends across flavours, formats and nicotine systems
Retail & Channel Trend Analysis
Understanding how products perform across different routes to market
Portfolio Planning & Innovation Support
Data-led insight to guide product development and range optimisation
Opportunity Identification & Differentiation
Helping uncover gaps and growth opportunities within the market
Evidence-Based Product Strategy
Supporting flavour, format and nicotine decisions with real-world data
Technical & Regulatory Guidance
Insight informed by formulation expertise and submission experience
Testing, Compliance & Analytical Resources
Access to services that support faster, more confident routes to market
Speak to Us About Industry Insights & Resources
If you’d like to learn more about the data, tools and resources available through AFS — or how our insights can support your next project — our team would be happy to help.