Data-Driven Intelligence to Inform Smarter Decisions

Market Insights & Reports | Flavour & Nicotine Industry

AFS sits at the centre of the flavour and nicotine industry. With 73% of UK vape manufacturers working with us, we have a unique, real-world view of how the market is evolving — from formulation trends and consumer preferences to regulatory impacts and commercial performance.

Our Market Insights & Reports are designed to help brands, manufacturers and innovators make informed decisions with confidence.

Data-led insight with real-world impact.

Market Data, Insight & Strategic Support

AFS provides access to market intelligence, practical reporting and expert interpretation to help customers make confident, evidence-based decisions.

Our market insight support includes:

Access to Trusted Market Data

Including Nielsen data and other intelligence tools, where appropriate

Category & Segment Performance Analysis

Insight into how flavours, formats and nicotine types perform

Retail & Channel Trend Evaluation

Understanding shifts across routes to market and distribution channels

Competitive Landscape Assessment

Visibility into market positioning and emerging competitors

Flavour, Format & Nicotine Trend Reporting

Clear insight into what’s growing, declining and emerging

Market Movement & Growth Indicators

Data-led understanding of category momentum and opportunity

Regulatory Context & Impact Analysis

Insight aligned with technical and compliance considerations

Insight-to-Action Support

Helping translate data into innovation opportunities, risk reduction and stronger business cases

Integrated with AFS Technical & Regulatory Expertise
Market insights sit alongside AFS’s broader technical, analytical and regulatory services. This integrated approach ensures that insight-led decisions are practical, achievable and compliant. By combining data, technical understanding and manufacturing experience, we help customers move from insight to execution more efficiently.
Working with you to turn insight into opportunity.

Speak to Us About Market Insights & Reports

If you’d like to access market data, request tailored insight or discuss how our reports can support your next project, our team would be happy to help.

Contact Us